Farmers Alliance is a family owned business that started in August of 2008. The goal of Farmers Alliance, from the beginning, was to be able to come to the market with a different approach from the standard supply chain of crop inputs. With this in mind, we wanted to structure our business in a way that allowed us to be able to focus on our customers and not the sale of products. Farmers Alliance has a main goal of providing our members with as many choices, as possible, while maintaining access to all products and programs at the same time. In doing all of this, we are able to source products to our members at wholesale cost, with no margin added to the price. Along with procuring products for our members, we also provide custom application of the members products that they purchase for their farm, as needed.
Farmers Alliance has a main goal of providing our members with as many choices, as possible, while maintaining access to all products and programs at the same time.
With the main goal of providing choices to our members, in 2014 Farmers Alliance started interviewing seed companies in order to decide what seed offering we were going to have available to our members. After meeting with several seed companies and learning how they operated and what they had to offer to our members, Farmers Alliance made the decision to become a Beck’s seed dealer. Partnering with Beck’s was a simple choice after learning that their business model is very similar to Farmers Alliance, meaning that their main focus is on the farmer and not on selling specific seed products that make them more money. We can say that with certainty, because they were the only seed company that didn’t incentivize their dealers to sell traited products over conventional products. This allows us to keep our focus on placing the right products, on the right acres, regardless of the technology.